30-year old TCBY (The Country's Best Yogurt) recently underwent an extensive makeover. In order to keep up with the newer frozen yogurt stores, TCBY has introduced a new self-serve feature, along with a new image altogether. Before the fro-yo trend took over America, TCBY was the leader in the frozen yogurt category. They are hoping that their rebranding efforts will help them reclaim the title. In addition to the store now offering self-serve yogurt, the logo has been completely changed along with the appearance of their stores. In my opinion, the new store looks inviting and much better than their older ones. I think that TCBY's plan will be successful because although it looks new, they still serve the same yogurt that has kept them in business for three decades.
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