Product Placement. It is used so much that people have become almost desensitized to it. We forget that the brand names were strategically placed there in return for a payment; and are not just part of the set design. This is one of the reasons why it is so successful: because so many consumers overlook the fact that it is still a form of advertising. When done right, product placement can greatly increase sales simply because of the exposure it brings to the brand, and also because fans of the program want to own a "piece" of their favorite show, or use the same products their favorite characters use. There is a sort of "look I have that too" reward that comes with owning a product placed in a TV show or film. And another great thing about it; people aren't changing channels or fast forwarding during the actual program.
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